LERs are changing the future of work,
but without the right storytelling,
their impact is lost.
We're more than marketers; we're translators, advocates, and growth strategists for the LER movement.
The Learning & Employment Records (LER) industry is evolving fast, but its biggest challenge isn't technology—it's communication. The public doesn't fully understand it, adoption is slow, and stakeholders often struggle to align. That's where The Conquer Company comes in.
We help LER organizations translate their value, engage their audience, and accelerate adoption. With firsthand experience at SmartResume and ongoing work with SkillsFWD, we know the ecosystem, the innovation, and the challenges. From messaging and branding to stakeholder communications and digital strategy, we help LER companies make an impact.
Teams building the future of credentialing
Real-world results with Northern Michigan University
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How we got badge earners to care about a credential they already had
NMU's Global Campus built a skills-based hiring platform, but most learners didn't understand why the credential they'd already earned mattered. We built a 3-part "Bring It & Get Hired" webinar series and email campaign that reached 1,926 badge earners, drove a 40.7% conversion rate, and got 80% of attendees to activate their SmartResume profile — with 10+ assets still being reused across campus today.
read the case study →of session attendees went on to build a SmartResume profile — proof the story we told didn't just inform people, it moved them to act.
We'll translate LER into English normal people can understand
Six things we hear from LER teams all the time — and exactly how we help.
We build the launch communications that actually introduce it right.
We create partner content that builds real credibility with employers.
We build the communications and creative campaigns that actually get them to use it.
We get a synergistic campaign going that works as an extension of your team, without you having to hire an in-house marketer.
We turn your results into case studies that build trust with funders.
We hand you a reusable content library, not a one-and-done.
What we love helping you with
Marketing means something different to every organization — here's exactly what "working with us" looks like, service by service.
- Logo & visual identity
- Website & landing pages
- Style guides
- Decks & one-pagers
- Event materials
- Positioning
- Market research
- Go-to-market plans
- Partner & funder messaging
- Marketing audits
- Fractional CMO support
- Strategic roadmaps
- Team training & workshops
- Website copy
- Blog posts
- Whitepapers
- Case studies
- Email campaigns
- Content calendars
- Organic strategy
- Community management
- Videos + graphics
- Synergistic campaigns
- Launch plans
- Sales enablement
- Campaign assets
A communications partner that takes your work as seriously as you do
The LER space moves fast, speaks a language most people don't, and touches people who've earned something real. We get it — because we've lived inside it.
We turn complex, technical work into messaging that lands with the people who matter most.
A dependable partner your team can build on, campaign after campaign.
Real experience inside the LER ecosystem — not just marketing theory applied from the outside.
The LER space moves fast — we stay close to the ecosystem so your communications never fall behind.
Thania Guardino
HR & Workforce Marketing Expert
Thania Guardino is the founder of The Conquer Company and co-founder of SkillsScoop. She's worked directly with LER organizations including SmartResume, SkillsFWD, MicroMultiverseCredentials, and Northern Michigan University, translating complex credentialing work into messaging that learners, employers, and boards actually act on.
She's helped grow startups from $0 to $100M, and she's a contributor to The Assist, a newsletter for women navigating career growth and the workplace that reaches over 300,000 subscribers.
That range — across LER, startups, and media — gives clients something most agencies can't: a partner who has actually built and grown organizations from the inside, not just marketed them from the outside.
Hear it straight from the people we worked with
We're excited to tell your LER story.
Book a free 15-minute call. No pressure, no pitch — just an honest conversation about how we can help.
book a free 15-min call →